The month of October is Breast Cancer Awareness month. And has been so for several years. If you have watched an NFL game anytime in the last two weeks you may have noticed the pink shoes, towels, wristbands, and even gloves that are being worn by most of the football players in the National Football League. With pink being representative of the fight against breast cancer, we have and will see pink athletic gear worn during events this month. This, of course, includes basketball shoes. Every year the major shoe companies drop several models of pink-colored basketball kicks. Nike has already dropped a pair of Kobe VI’s and LeBron V “Soldier’s” in the “Think Pink” colorway. Think Pink has been the phrase used to bring awareness to the fight against breast cancer. Although they have already dropped a couple of pink basketball kicks, Nike is not done releasing these shoes yet.
The newest edition of the Nike’s “Think Pink” line is the Hyperdunk 2011. This shoe, and the previous shoes dropped in the color pink, are in honor of Kay Yow. Yow was the head coach of the women’s basketball team at North Carolina State University and battled breast cancer for two decades before passing away in 2009. Some of the proceeds of the sale of these shoes are contributed to the Kay Yow Cancer Fund. This organization was set up to continue the fight against breast cancer and bring awareness to this devasting disease. Nike is not the only major athletic company that is contributing to the Kay Yow Cancer Fund. Adidas and Reebok also contribute significantly towards the fight against breast cancer.
The latest edition of the “Think Pink” Nike Hyperdunk has taken the new, innovative technology of Flywire and improved it. This improved Flywire now molds to the foot in a much more efficient way and actually allows the foot to move with it. The new Flywire is lighter and more comfortable. It also provides rock solid stability. All that you could possibly ask for in an upper is on the Hyperdunk 2011. The shoe that originated as the lightest basketball shoe in 2008 is now one of the most stable and supportive shoes on the market.
This won’t be the last pair of Nike shoes for basketball to drop in pink. Until there is a cure for breast cancer there are going to be pink colored athletic shoes released. Released to support a great cause.