How Air Jordan Made Nike the Most Popular Athletic Shoe Company

Before 1984 Nike had absolutely no credit in the basketball world, in fact it faced jeopardy from the fast paced sportswear market in general. They basically needed a way in which to reinvent themselves in order to appeal to the market once again, which is how the business relationship with Michael Jordan first came about. Nike saw an opportunity in Jordan and as a result signed a $2.5 million deal with him for five years; Nike now stands as the most popular athletic shoe company in existence.

Since its first release back in 1985 there have continually been new designs of the Air Jordan athletic shoe released each year, even after Jordan retired from basketball. However when the first shoe was released back in 1985, things didn’t start out so smoothly and the release turned the athletic shoe industry upside down with some people praising its release while for others it caused nothing but controversy. For one this type of shoe had never been released in anything but white whereas the Air Jordans were black with bold red detail, causing them to soon be banned from the basketball league, a ban that Jordan himself broke time and time again, resulting in Nike getting fined but to Nike this was OK as people were starting to pay attention to the shoe. This attention soon became clear as many companies were starting to imitate the design in their own releases.

The designers responsible for the Air Jordans take aspects of Michael Jordans life, ideas and hobbies into account when producing the athletic shoes and as a result there are over 24 different models available. This offers an array of style, color and design for you to take advantage of; so basically with the amount of choice that is open to you, the Air Jordan makes the perfect shoe to be worn not just on the basketball court but also on a daily basis as well.

Each of the new Air Jordans that are created each push the boundaries of style and technology, an example of this can be seen within the third version of this athletic shoe that was created. This was designed by Tinker Hatfield and was the first within this product line to feature a visible air unit on the heel, similar to that of the Nike Air Max. Also within this version of the shoe, it was the first to feature the famous Jump-man logo. Out of all the sneakers that were produced within this brand it is this version that is said to be the favorite of Michael Jordan; in fact he wore this version during the 1988 Dunk Championship, which he went on to win along with many other historical events during his career. This shoe is definitely one of the most famous within the Air Jordan series.

The most recent release within this lineup comes curtsy of the Air Jordan 2009, which represents a sports shoe that uses technology known as Articulated Propulsion Technology, which is based around the carbon fiber prosthetic running technology. It is this increase in technology and the advancements that have come with it as well as Michael Jordans input that has pushed Nike to be the most popular Athletic Shoe Company in society today, a title that looks like its going to get stronger as more and more shoes are created and released.

Puma Sneakers & Puma Shoes – Most Popular Among Young Generation

With so many varieties available in shoes, sneaker shoes are still rich and famous in the shoe industry. Now they are more than enough for jogging activities. They can be used for casual wear when you are out running errands, leisure sports or serious fitness training. Whether you are running, jogging, weight lifting, playing tennis, or taking aerobic classes, they are just perfect for every activity. In the current time, there are so many brand names that are offering their version of street, comfortable or whatever detail you may be looking for kind of sneaker. Among these top rated brands, puma sneakers have that spunk to offer wearer great comfort and style.

When it comes to blending fashion with sports, puma shoes bid to be the most enviable and recognizable brand. Consequently, you’ll see many sports celebrities and famous athletes sporting the brand both on and off the field. Puma is leading brands of most of soccer teams. PUMA is tied up with many top soccer teams of the world. PUMA’s other famous shoes involve shoes designed for sports like running, basketball and most importantly football. They are also main sponsors of Formula 1 teams like Ferrari and BMW and have released their PUMA – Ferrari and PUMA – BMW apparel series. However, most of people who have hardly any interest in sports or athletics still prefer puma sneakers and shoes just because they look stylish and comfortable.

Apart from soccer and football, puma shoe products are also popular within the running, motor sports, BMX, golf, and sailing industries. Now puma sneakers are available in so much variety and style that you can select your choice sneaker according to your preferences. The variety is so huge in puma sneakers that sneakers shoes can be taken from the gym to a night out on the town, as long as you know how to wear them. You can also mix and match them with blue jeans or a khaki green pair of cargos. You might have tough time in finding a large selection of Puma shoes in local stores but you might be able to try on a couple different pairs to see what size feels best.

If you are looking for a good piece of puma sneaker which is not only stylish and fashionable, but also provide maximum comfort, then go straight to online sneaker shoes stores. On these stores you can find huge variety in sneaker shoes. Plus, on these stores, you can find a lot of great deals on the many styles of Puma sneakers. You can select sneakers in bold mixture of colors, peerless and high quality sneaker fashioned with high-gloss overlays in different style and size. To end with, Puma sneakers have that timbre to satisfy your every need.